The advantage of showing 360 degree images.

We have found from our own experience, feed-back from viewers and clients that 360 images carry a higher level of trust. Viewers of a 360 degree image can see above, below, left, right and behind the framing of a normal image. Framing an image either in stills or video can hide an enormous amount information about a space.

360 degree images encourage engagement as the viewer gets to control where and when they see different parts of the image. This trust and discovery engagement is even more enhanced when multiple 360 degree images are tied together with the viewers ability to travel through a sighted path between these discovery spaces. ie; What’s through that door, how does the room look from the other end, can I get a closer look at that product, etc…