Deciding on a restaurant, cafe, accommodation, function space, gym or to have-a-look inside a business that you haven't had a chance to check out yet - it's often these steps that are never taken or delayed due to distance and/or time constraints. Now there's also the Covid-19 factor - people are generally avoiding unknown, enclosed or busy spaces and cutting their off-line browsing time to a minimum.
That 'check-it-out step' is so much easier with a virtual look-around, free from feelings of perceived sales-pressure, time-pressure, and at a time of day that suits the viewer.
For prospective guests and patrons, these virtual experiences inspire more confidence than static images or framed video because the viewer gets to choose what to look at, in which order, at what zoom level and for how long - it's interactive, they're in control.
Bonus for you: The time that a viewer spends online looking at your business in an engaging way can build trust and familiarity. So too, with search ranking - engagement time (Dwell Time) can influence ranking.
Build more consumer trust in your business with a high–quality, professionally–produced virtual tour that can also be promoted and viewed off-site to let people experience your location before they arrive or even visit your website.
